Privacy Policy — How 7y777 Collects, Uses, and Protects Your Personal Data

Section 01

Introduction & Scope

This Privacy Policy (hereinafter "Policy") is issued by 7y777 (hereinafter "the Platform", "we", "us", or "our") and applies to all personal data collected from individuals (hereinafter "Player", "User", or "you") who access, register on, or interact with any service provided through the 7y777 platform, including the cricket sportsbook, live casino, slot games, jackpot section, politics betting markets, cashier system, and account management interface.

This Policy sets out in clear and accessible terms what personal data we collect, the purposes for which that data is processed, the legal basis on which processing is carried out, the circumstances under which data may be shared with third parties, the security measures in place to protect your data, the periods for which data is retained, and the rights available to you as a data subject.

This Policy applies to data collected through all access channels, including desktop browsers, mobile browsers, and any future mobile application made available by 7y777. It applies to players accessing the platform from all regions of Bangladesh, including Dhaka, Chittagong, Sylhet, Rajshahi, Khulna, Barisal, Rangpur, Mymensingh, and Cox's Bazar, as well as players accessing from other jurisdictions where the platform is accessible.

Section 02

Data We Collect

7y777 collects personal data across several categories. The table below summarises the types of data collected, the context in which each type is gathered, and the primary purpose for which it is used.

We do not collect special category data (such as health data, racial or ethnic origin, political opinions, or religious beliefs) unless you voluntarily provide it in the context of a responsible gaming support request, in which case it is handled with the highest level of care and used solely to provide the requested support service.

Section 03

How We Collect Your Data

7y777 collects personal data through the following channels and mechanisms:

Directly From You

• When you complete the account registration form on 7y777, providing your name, email address, date of birth, phone number, and chosen account credentials.
• When you submit identity verification documents during the KYC process, including government-issued photo ID, proof of address, and payment method verification.
• When you contact the 7y777 support team via email at [email protected] or [email protected], or via the platform's live chat feature.
• When you configure responsible gaming tools such as deposit limits, loss limits, or self-exclusion preferences within your account settings.
• When you complete any survey, feedback form, or promotional participation form made available on the platform.

Automatically During Platform Use

• Technical data such as your IP address, device identifier, browser type, and operating system version is collected automatically each time you access the 7y777 platform.
• Behavioural data including the pages you visit, the games you play, your bet placement history, and your session duration is recorded automatically to support responsible gaming monitoring and platform improvement.
• Cookie data and similar tracking technologies are used to maintain your logged-in session, remember your preferences, and analyse platform usage patterns. See Section 7 for full details on cookies.

From Third Parties

• Payment processors including bKash, Nagad, Rocket, Upay, Visa, and Mastercard may transmit transaction confirmation data to 7y777 to facilitate deposit crediting and withdrawal processing.
• Identity verification service providers may return the results of document authenticity checks and age verification checks to 7y777 where such third-party services are used to supplement the in-house KYC process.
• Fraud prevention and anti-money-laundering (AML) screening services may provide risk scoring data to assist 7y777 in detecting and preventing financial crime.

Section 04

Legal Basis for Processing

7y777 processes personal data only where a valid legal basis for doing so exists. The legal bases relied upon by 7y777 are as follows:

• Contractual Necessity: Processing that is necessary to fulfil the contract between 7y777 and the player — including account management, payment processing, bet settlement, and customer support — is carried out on the basis that it is required to deliver the services you have requested.
• Legal Obligation: Processing required for 7y777 to comply with applicable legal obligations — including KYC identity verification, anti-money-laundering checks, age verification, and the maintenance of financial records — is carried out on this basis.
• Legitimate Interests: Processing carried out to protect the security of the platform, detect and prevent fraud, improve platform performance, and conduct responsible gaming monitoring is carried out on the basis of 7y777's legitimate interests, provided those interests are not overridden by your rights and freedoms.
• Consent: Where 7y777 relies on your consent as the legal basis for processing — such as for the delivery of promotional communications — you have the right to withdraw that consent at any time by contacting [email protected] or updating your notification preferences in your account settings. Withdrawal of consent will not affect the lawfulness of processing carried out before the withdrawal.

Section 05

How We Use Your Data

Personal data collected by 7y777 is used for the following specific purposes. We do not use your data for any purpose incompatible with those listed below without first obtaining your explicit consent.

• Account Creation and Management: To create, administer, and maintain your 7y777 player account, including processing your registration details, verifying your identity, and managing your account settings and preferences.
• Payment Processing: To process deposits made via bKash, Nagad, Rocket, Upay, Visa, or Mastercard, to credit winnings to your account balance, and to execute withdrawal requests to your nominated payment method.
• KYC and Age Verification: To verify that you are at least 21 years of age, to confirm your identity, and to comply with applicable know-your-customer obligations.
• Fraud Prevention and Security: To detect, investigate, and prevent fraudulent activity, money laundering, account takeover attacks, and other forms of financial crime or platform abuse.
• Customer Support: To respond to your queries, resolve disputes, process complaints, and provide technical assistance when you contact the 7y777 support team.
• Responsible Gaming: To monitor your gambling behaviour for signs of problem gambling, to deliver responsible gaming tools and notifications, and to administer cooling-off periods, deposit limits, and self-exclusion requests.
• Platform Improvement: To analyse aggregated and anonymised usage data to identify areas where the platform can be improved, to test new features, and to optimise the overall player experience.
• Promotional Communications: Where you have given consent, to send you personalised promotional offers, bonus notifications, and platform news by email or SMS. You may opt out at any time.
• Legal Compliance: To fulfil 7y777's obligations under applicable law, including the maintenance of financial records, responding to lawful requests from competent authorities, and enforcing the Terms & Conditions.

Section 06

Data Sharing & Disclosure

7y777 does not sell, rent, or trade your personal data to any third party for commercial marketing purposes. Personal data may be shared only in the following limited and controlled circumstances:

Service Providers and Data Processors

7y777 works with carefully selected third-party service providers who process personal data on our behalf, under strict contractual data processing agreements that require them to maintain the confidentiality and security of your data and to use it only for the purposes specified by 7y777. These service providers include:

• Payment processing providers: bKash, Nagad, Rocket, Upay, Visa, and Mastercard — for the purpose of completing deposit and withdrawal transactions.
• Identity verification and KYC providers — for the purpose of verifying your identity documents and confirming your age.
• Fraud detection and AML screening providers — for the purpose of detecting financial crime and protecting the integrity of the platform.
• Cloud infrastructure and hosting providers — for the purpose of securely storing account data, transaction records, and platform data.
• Customer support platform providers — for the purpose of managing support tickets and live chat communications.
• Game content providers such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi — limited technical data (e.g., session tokens) is shared to facilitate game delivery. These providers operate under their own privacy and data security frameworks.

Legal and Regulatory Disclosure

7y777 may disclose personal data to competent governmental, regulatory, law enforcement, or judicial authorities where required to do so by applicable law, by a valid court order, or by any other legally binding demand. In such cases, 7y777 will disclose only the minimum data necessary to satisfy the legal obligation and will, where permitted by law, notify the affected player of the disclosure.

Section 07

Cookies & Tracking Technologies

7y777 uses cookies and similar tracking technologies on its platform. A cookie is a small text file placed on your device by a website you visit. Cookies allow 7y777 to recognise your device across sessions, maintain your login state, remember your preferences, and analyse how the platform is used.

Types of Cookies Used

• Strictly Necessary Cookies: These cookies are essential for the operation of the 7y777 platform. They maintain your logged-in session, enable the cashier to process transactions securely, and support core platform functionality. These cookies cannot be disabled without impairing your ability to use the platform.
• Functional Cookies: These cookies remember your account preferences, such as your language setting and responsible gaming limit configurations, so that you do not need to reset them each time you log in.
• Analytical Cookies: These cookies collect anonymised information about how players use the 7y777 platform — which pages are visited most frequently, where players navigate to after visiting specific sections, and how long sessions typically last. This data is used in aggregate to improve the platform.
• Security Cookies: These cookies support the fraud detection and account security systems of 7y777 by identifying unusual login patterns, detecting bot activity, and flagging anomalous transaction behaviour.

You may manage cookie preferences through your browser settings. Most browsers allow you to view, manage, block, and delete cookies. Note that disabling strictly necessary cookies will prevent you from accessing core features of the 7y777 platform, including the ability to log in and place bets.

Section 08

Data Security

7y777 implements a comprehensive set of technical and organisational security measures to protect personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. These measures include:

• Encryption in Transit: All data transmitted between your device and the 7y777 platform is encrypted using TLS (Transport Layer Security) with a minimum of 256-bit encryption. The 7y777 platform uses HTTPS exclusively — unencrypted HTTP connections are not accepted.
• Encryption at Rest: Personal data stored on 7y777 systems, including identity documents and financial records, is encrypted at rest using AES-256 encryption.
• Access Controls: Access to personal data within 7y777's internal systems is restricted to authorised personnel on a strict need-to-know basis. All internal access is logged and subject to regular audit review.
• Two-Step Verification: Players are strongly encouraged to enable two-step verification (2SV) on their accounts. When 2SV is active, a one-time code is sent to the registered mobile number each time a login is attempted from an unrecognised device.
• Penetration Testing: 7y777 conducts regular security assessments of its platform infrastructure to identify and remediate vulnerabilities before they can be exploited.
• Incident Response: In the event of a personal data breach that poses a risk to players' rights and freedoms, 7y777 will assess the breach within 72 hours of becoming aware of it and notify affected players without undue delay where the breach is likely to result in a high risk to their rights and interests.

Section 09

Data Retention

7y777 retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable legal or regulatory obligations. The table below summarises the retention periods applied to each major category of personal data.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in a manner that prevents reconstruction of the original data. Where anonymisation is applied, the resulting anonymised dataset may be retained indefinitely for statistical and analytical purposes.

Section 10

Your Rights as a Data Subject

As a player registered on 7y777, you hold the following rights in respect of your personal data. To exercise any of these rights, please submit a written request to [email protected] from the email address registered to your account. 7y777 will respond to all data subject requests within 30 days of receipt.

• Right of Access: You have the right to request a copy of the personal data that 7y777 holds about you, along with information about how it is being used and the legal basis for processing.
• Right to Rectification: You have the right to request that inaccurate or incomplete personal data held by 7y777 is corrected without undue delay.
• Right to Erasure: You have the right to request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, where you have withdrawn consent, or where processing is unlawful. This right is subject to 7y777's legal obligations to retain certain data, as described in Section 9.
• Right to Restrict Processing: You have the right to request that 7y777 restricts the processing of your personal data in certain circumstances — for example, where you contest the accuracy of the data, while that accuracy is being verified.
• Right to Data Portability: You have the right to receive a copy of the personal data you have provided to 7y777 in a structured, commonly used, and machine-readable format, where the processing is based on consent or contractual necessity and is carried out by automated means.
• Right to Object: You have the right to object to the processing of your personal data where that processing is based on 7y777's legitimate interests, including profiling for responsible gaming purposes. 7y777 will cease that processing unless it can demonstrate compelling legitimate grounds that override your interests.
• Right to Withdraw Consent: Where processing is based on your consent, you have the right to withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out prior to the withdrawal.

Section 11

Children & Minors

The 7y777 platform is strictly for adults aged 21 and above. 7y777 does not knowingly collect personal data from any person under the age of 21. If you are under 21, you must not register an account on 7y777, place any bet, or use any feature of the platform.

If 7y777 becomes aware that personal data has been collected from a person under the age of 21, that account will be immediately suspended and all personal data associated with the account will be securely deleted, except where retention is required for legal compliance purposes such as reporting a known underage gambling incident.

Section 12

Third-Party Services

The 7y777 platform integrates with third-party game providers including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi to deliver casino games and slot titles. When you play a game delivered by one of these providers, limited technical data such as your session token, game round identifier, and bet amount may be transmitted to the relevant provider to facilitate gameplay and ensure accurate bet settlement.

Each third-party game provider operates its own privacy and data security framework. 7y777 selects game providers that meet industry-standard data protection requirements. However, 7y777 is not responsible for the privacy practices of third-party providers in respect of data processed under their own frameworks. For information about how these providers handle data, please refer to their respective privacy policies.

7y777 does not control the content or privacy practices of any external website. Any links to third-party websites that may appear in informational content on the platform are provided for reference only. Visiting such websites is at your own risk and is governed by their own privacy policies, not this one.

Section 13

Policy Updates

7y777 reserves the right to update or amend this Privacy Policy at any time to reflect changes in applicable law, changes in the way the platform operates, or improvements to our data protection practices. When a material change is made to this Policy, 7y777 will notify registered players by email to the address on record and will display a prominent notice on the platform for a minimum of 30 days following the update.

The "Last updated" date displayed at the top of this Policy reflects the date on which the most recent revision was made. The version number is incremented with each substantive change. Where a change materially affects your rights or the way your personal data is processed, 7y777 will seek fresh consent where required by applicable law before the change takes effect in respect of your data.

Previous versions of this Privacy Policy are archived and available upon request by contacting [email protected]. Please include "Privacy Policy Archive Request" in the subject line of your email.

Section 14

Contact & Data Requests

If you have any questions about this Privacy Policy, wish to exercise any of your data subject rights described in Section 10, or wish to raise a concern about the way 7y777 handles your personal data, please contact us using the details below.

All privacy-related enquiries and data subject requests should be submitted in writing to the following email addresses. Please do not submit data subject requests through any other channel, as requests received outside of these channels may be delayed or not actioned.

7y777 takes all privacy concerns seriously. Where a complaint relates to a potential breach of this Policy or applicable data protection law, it will be escalated to the appropriate internal team and investigated thoroughly. You will be kept informed of the progress and outcome of any investigation relating to your complaint.